Free tool
The five-line brief.
Most videos go wrong before anyone films. Fill in five lines, then copy it, download it, or send it to us.
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Video brief5 lines
- Who it's for
- One person, not “our audience”
- What they should do
- One action
- The one thing to remember
- Just one
- Where it plays
- The feed, your site, a room
- What it must not be
- Too long, too salesy, too internal
Why these five
Each line kills one common mistake.
- Who it’s for“Our audience” makes a video for nobody. Picture one person.
- What they should doIf there’s no action, there’s no reason to watch.
- The one thingTwo messages means two videos.
- Where it playsIt decides length, ratio and the first three seconds.
- What it must not beThe fastest way to agree on taste.